Logo Design by For the Muse

The incredible logo design to the left is the work of Theresa Redmond, whose art work can be found on her blog For the Muse.

I explained HPC's philosophy to Theresa, owner of For the Muse:
Hayden performance consulting (HPC) is dedicated to developing and maintaining optimal athletic performance through facilitating the development of cognitive skills, techniques, perspectives, and processes. HPC incorporates into its practice Arete, the ancient Greek’s notion of striving for excellence with courage and strength. HPC’s goal is to help performers strive for excellence in their chosen craft.

From this philosophy, Theresa took the idea of pursuing excellence and "developed it further to include the ideas of 'reaching goals' and 'striving for unity of mind and body'". From here, the ring concept emerged as a symbol of growth and completeness.